Credas Selected as Verification Partner for Guild of Property Professionals

The Guild of Property Professionals is an organisation which offers its members, who are mostly independent estate and letting agents, continuous training and guidance, as well as access to innovations in the market.

It has chosen to partner with Credas after seeing its real-time facial recognition technology in action.

About The Guild

The Guild is a network of 800 carefully selected Property Professionals, working together to deliver the best result for their customers.

They are reputable, experienced agents who are audited to ensure they observe best practice. They have access to in-depth training, guaranteeing they know the industry and your local market inside-out. They also benefit from a wide range of marketing materials to ensure their properties are marketed properly, in the right places.

We are thrilled that the Guild has chosen Credas as its AML verification partner. We know that agents are facing big challenges in complying with the new AML directive and Credas is a flexible, real-time solution to this problem.

Many of The Guild of Property Professionals members are already piloting the Credas platform as part of their AML verification processes.

Iain McKenzie, CEO of The Guild of Property Professionals, said: “AML is a big challenge for our members and we believe that a solution like Credas will benefit them greatly. We are always looking for innovations that can help our members.

“Credas recently conducted some research* amongst letting and estate agents which found that an average of four business days a month is spent on AML checks. This is a big administrative burden for businesses and that time could be better spent doing what they do best, which is selling and marketing properties.”

Credas will be exhibiting at The Guild of Property Professionals’ annual conference in London on February 1st and its CEO Rhys David will be speaking about the challenges estate agents are facing in 2018 and how Credas can help.